Talent and customers choose companies with purpose over those who only prioritise profit. Businesses must step up or get left behind. But where to start? Purposing speaks with leaders from some of the world’s most recognised brands to discover how they built purpose into their businesses. Join CEO of Given Agency, Becky Willan and a host of guests as they demystify this misunderstood topic into clear, actionable advice you can use in your own business. Why did John Lewis Partnership modernise their purpose in the midst of a global pandemic? How did The Body Shop make their purpose matter to everyone in their business? What are Lloyds Banking Group doing to make decisions differently, to help Britain prosper? All this and more on this season of Purposing.
What this show covers
business strategysustainabilityleadershipEcolabwater riskpurpose-driven businessAIbusiness transformationCSO rolesustainability strategyculture changepurposeemployee engagementtransformationESG
What listeners will find here
Can sustainability really drive profit? Emilio Tenuta makes the business case
Sustainability takes center stage as Emilio Tenuta explains how Ecolab links impact, organisational effectiveness and profitability. The episode also digs into why water is becoming a critical business issue and how purpose gets embedded through measurable, real-world execution.
Where sustainability leaders should focus in 2026 to turn ambition into action
The episode looks ahead to the 2026 sustainability agenda and where leaders should focus to create real-world change while driving profit. Becky speaks with Anthesis CEO Matt Bell about shifting from ambition to action, the evolving CSO role, and how AI may separate leaders from laggards.
When purpose stops resonating: Legal & General’s reset from words to behavior
This episode explores how Legal & General reworked its purpose when the old language stopped connecting across the business. Emma Hardaker-Jones discusses making purpose meaningful for everyone, embedding culture change in leadership behavior, and balancing head and heart.
Can philanthropy-owned companies fix what capitalism and socialism miss?
James Reed joins Becky to examine Karma Capitalism, philanthropy-owned companies, and the case for purpose-driven business. The episode connects ethical leadership, ESG skepticism, and AI’s impact on work to a bigger question: what kind of ownership model creates long-term value?
At Climate Week, sustainability leaders look for the next big wins
This live Climate Week episode explores how companies can move from sustainability ambition to practical action as the easiest gains disappear. Becky and a panel of corporate leaders discuss investment cases, growth, resilience, and the search for an “Actionable Edge.”
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