Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
What this show covers
scalingbusiness growthentrepreneurshipdecision-makingbusiness scalingservice businesssalespricingoperationslead generationreferralsleadershipoffer designsales processmarketing
What listeners will find here
How one dental practice jumped from $160K months toward $500K in 90 days
This episode examines a dental practice bottlenecked by a founder-dependent model: one doctor across three locations. Alex walks through the operational, pricing, sales, and marketing changes that helped the business move from a $160K best month to nearly $500K within 90 days.
Why lower-view videos may make more money than viral ones
Social media monetization is the focus here, with Alex Hormozi contrasting reach-driven content against revenue-driven content. He shares data from his own videos showing that the biggest view counts didn’t produce sales, while more advanced business content generated the most revenue.
From $32K to $250K: A Roofing Growth Playbook Built Around Repairs
This episode focuses on how Alex would rebuild a service business by turning a small roofing company into a high-volume repairs machine. It walks through the offer, funnel, sales script, retention strategy, and speed-based positioning that helped drive rapid revenue growth in 90 days.
Before You Chase the Prize, Ask Who Built the Game
This episode looks at ambition in your 20s and 30s through a deceptively simple question: who designed the game you’re playing, and do you even want the prize for winning it? Alex frames that question as a filter for business and life decisions before hard work sends you somewhere you never meant to go.
Why a fast-growing event company still struggles to price for profit
Service business pricing is the focus here, as Joey Goone of Utopia Experience tries to fix thin margins despite growing average deal size from $34K to $44K. The episode digs into offer design, B2B conferences as lead gen, and a sales process built around a VSL to improve conversions.
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