Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.
What this show covers
eventscreative strategyartist growthviral contentmusic marketingAmazonbrand buildinge-commerceMeta adsTikTok Shopstartup scalingowned distributionbrand narrativeorganic growthcontent strategy
What listeners will find here
How Steve Cardigan helps unknown artists break through in today’s music industry
This episode focuses on how modern artists can win by simplifying their strategy and finding repeatable content that works. Steve Cardigan explains his ecosystem across playlists, events, and a creative-led label, with ideas that extend beyond music.
Inside Brian Blum’s playbook for launching a consumer brand from zero
This episode is about building an e-commerce brand from scratch, using Brian Blum’s launch of Steady in the nervous system gummy category as the case study. He walks through the channels, strategy, and execution needed to grow across Meta ads, TikTok Shop, Amazon, and retail.
How Chris Josephs turned a faceless content brand into a $200M app
This episode explores how Chris Josephs built Autopilot by turning the viral Pelosi Stock Tracker from a TikTok stunt into a media-driven business with $1.5 billion in assets under management. It focuses on organic growth, owned distribution, and how to scale while controlling your narrative.
How founder-led wellness brands turn strengths into profitable ecommerce
Founder-led ecommerce is the focus here, with Devon Levesque and Albert Matheny unpacking the decisions, mistakes, and strategies behind building wellness brands like Promix, Monroe, and Rythm Health. It’s aimed squarely at entrepreneurs looking for practical lessons on turning an idea into a profitable business.
Why luxury clients buy experiences, not amenities
Luxury hospitality is the focus here, with Chris Howell of SPX Gym Design explaining what affluent clients actually want. The episode looks at world building, tailored guest experiences, and why a standout gym can drive hotel bookings and repeat stays.
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