Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
What this show covers
marketing historyadvertisingsatellitesmoon adsspace advertisingcommercial space travelmarketingmedia culturebrand nostalgiacommercialsLucille BallbraveryhockeybooksLarry David
What listeners will find here
From rocket ships to the moon, advertising aims for orbit
Advertising in outer space is the focus here, from branded rocket ships and spacesuits to commercials filmed on the International Space Station. The episode also looks at logo-making satellite swarms and moon ads that could cost less than a Super Bowl spot.
Why decades-old commercials keep coming back to life
This episode looks at the return of old advertising campaigns, from a recurring Coke spot often called the most popular ad ever to a beer campaign revived after 34 years. It also digs into a controversial commercial pulled in 1989 and brought back again recently.
A bravery-themed grab bag of book stories, from hockey to Larry David to Lucille Ball
This 2024 Bookmarks episode gathers great stories that didn’t make it into regular episodes, all tied together by bravery. It ranges from a goaltender who changed hockey to Larry David defying studio executives and a salute to Lucille Ball.
How Hollywood Turned Cars Into Co-Stars and Sales Machines
This episode looks at the long relationship between movies, TV, and car brands. It connects iconic screen vehicles from James Bond and Starsky & Hutch to franchise partnerships like Transformers and Marvel, then adds a remarkable Steve McQueen car discovery story.
Creative audio experiments, from runners’ podcasts to a Pocahontas counter-narrative
Creative audio ideas from around the world are the focus here, with examples that stretch what listening can do. The episode looks at a running-only podcast, a true-crime-flavored police recruitment campaign, and an alternative track for Pocahontas that challenges the film’s story.
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